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Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer

Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748

Persistent link: https://www.econbiz.de/10013277302

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future business journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

Persistent link: https://www.econbiz.de/10014505966

Female fans and social media : micro-communities and the formation of social capital

Fenton, Alex; Gillooly, Leah; Vasilica, Cristina Mihaela - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 370-390

Persistent link: https://www.econbiz.de/10014282863

Social media and sports : driving fan engagement with football clubs on Facebook

Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011860421

Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events

Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132

Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...

Persistent link: https://www.econbiz.de/10015372663

The effects of online brand communities in enhancing sport team brand equity : role of brand attachment and consumer brand engagement

Ghorbanzadeh, Davood; Rahehagh, Atena; Sharbatiyan, Mohsen - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 604-626

Persistent link: https://www.econbiz.de/10015272544

The more we post, the better? : a comparative analysis of fan engagement on social media profiles of football leagues

Romero-Jara, Edgar; Solanellas, Francesc; … - In: International journal of sports marketing & sponsorship 25 (2024) 3, pp. 578-599

Persistent link: https://www.econbiz.de/10015415432

Explaining attendance through the brand community triad : integrating network theory and team identification

Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188

Persistent link: https://www.econbiz.de/10011866646

We love to hate them! : social media-based anti-brand communities in professional football

Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367

Persistent link: https://www.econbiz.de/10011608086

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338