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Social Web
Social web
17
Consumer behaviour
13
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9
Online-Marketing
9
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7
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6
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3
Innovationsdiffusion
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3
Relationship marketing
3
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Lorenzo-Romero, Carlota
14
Alarcón-del-Amo, María-del-Carmen
13
Constantinides, Efthymios
6
Del Chiappa, Giacomo
3
Rialp Criado, Alex
3
Rialp Criado, Josep
3
Gómez-Borja, Miguel-Ángel
2
Alarcon-del-Amo, Maria-del-Carmen
1
Alarcón-Del-Amo, María-Del-Carmen
1
Brünink, Leonine A.
1
Constantides, Efthymios
1
Efthymios, Constantinides,
1
Gomez-Borja, Miguel-Angel
1
López-Belbeze, Pilar
1
Mollá Descals, Alejandro
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Mondéjar-Jiménez, Juan-Antonio
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International journal of internet marketing and advertising : IJIMA
2
Journal of business case studies
2
Social media in strategic management
2
Information systems and e-business management : ISeB
1
International business review
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Market : review for marketing theory and practice
1
Organizations and social networking : utilizing social media to engage consumers
1
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ECONIS (ZBW)
17
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1
Cultural influence on the adoption of social networking sites
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10011472503
Saved in:
2
Application of Social Web tools to the internationalization of retail companies
Mollá Descals, Alejandro
;
Gómez-Borja, Miguel-Ángel
; …
- In:
Journal of business case studies
6
(
2010
)
7
,
pp. 31-36
Persistent link: https://www.econbiz.de/10008839887
Saved in:
3
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
4
Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
5
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
6
Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 76-105
Persistent link: https://www.econbiz.de/10010248483
Saved in:
7
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
8
Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of business case studies
6
(
2010
)
7
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
Saved in:
9
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
Saved in:
10
Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Del Chiappa, Giacomo
;
Alarcón-Del-Amo, María-Del-Carmen
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 197-217
Persistent link: https://www.econbiz.de/10011453988
Saved in:
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