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The impact of new media on customer relationships

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

I like, I share, I vote : mapping the dynamic system of political marketing

Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015154373

Battle of the brand fans : impact of brand attack and defense on social media

Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51

Persistent link: https://www.econbiz.de/10011920058

The role of the partner brand’s social media power in brand alliances

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406

Social media's impact on the consumer mindset : when to use which sentiment extraction tool?

Kübler, Raoul; Colicev, Anatoli; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 136-155

Persistent link: https://www.econbiz.de/10012289426

Social interactions in the metaverse : framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913

Persistent link: https://www.econbiz.de/10014326665

How Social Media Drove the 2016 US Presidential Election : A Longitudinal Topic and Platform Analysis

Kübler, Raoul - 2020

To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...

Persistent link: https://www.econbiz.de/10012827141