Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enhancing digital advertising...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
39
Konsumentenverhalten
38
Relationship marketing
27
Beziehungsmarketing
25
Service quality
19
Innovation
16
Dienstleistungsqualität
15
Customer satisfaction
14
Dienstleistungssektor
13
Kundenzufriedenheit
13
Service industry
13
Customer integration
10
Kundenintegration
10
Virtual reality
10
Virtuelle Realität
10
Customer service
9
Innovation management
9
Innovationsmanagement
9
marketing
9
Lieferantenmanagement
8
Social web
8
Supplier relationship management
8
Online retailing
7
Online-Handel
7
Dienstleistung
6
Internet marketing
6
Kundenservice
6
Online-Marketing
6
Services
6
Artificial intelligence
5
Betriebliche Wertschöpfung
5
Customer value
5
Kundenwert
5
Lieferkette
5
Marketing
5
Robot
5
Roboter
5
Supply chain
5
Value creation
5
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Mahr, Dominik
5
Lievens, Annouk
3
Wetzels, Martin
3
Grewal, Dhruv
2
Hammedi, Wafa
2
Muninger, Marie-Isabelle
2
Ruyter, Ko de
2
Van Oerle, Sarah
2
Aguirre, Elizabeth
1
Ludwig, Stephan
1
Mathies, Christine
1
Ordenes, Francisco Villarroel
1
Patterson, Paul G.
1
Piyathasanan, Bhuminan
1
Roggeveen, Anne L.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
International journal of electronic commerce : IJEC
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of service management
1
Psychology & marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
2
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
Saved in:
3
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
4
Virtual lead user communities : drivers of knowledge creation for innovation
Mahr, Dominik
;
Lievens, Annouk
- In:
Research policy : policy, management and economic …
41
(
2012
)
1
,
pp. 167-177
Persistent link: https://www.econbiz.de/10009513296
Saved in:
5
Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah
;
Lievens, Annouk
;
Mahr, Dominik
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
Saved in:
6
Coordinatiing online health communities for cognitive and affective value creation
Van Oerle, Sarah
;
Mahr, Dominik
;
Lievens, Annouk
- In:
Journal of service management
27
(
2016
)
4
,
pp. 481-506
Persistent link: https://www.econbiz.de/10011563644
Saved in:
7
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
8
Social media use : a review of innovation management practices
Muninger, Marie-Isabelle
;
Mahr, Dominik
;
Hammedi, Wafa
- In:
Journal of business research : JBR
143
(
2022
),
pp. 140-156
Persistent link: https://www.econbiz.de/10013194516
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
