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Social Web
Consumer behaviour
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Guido, Gianluigi
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Peluso, Alessandro M.
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International journal of electronic trade
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
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Journal of media business studies
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ECONIS (ZBW)
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1
A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni
;
Peluso, Alessandro M.
;
Del Vecchio, Pasquale
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
Saved in:
2
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
3
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
4
Does popularity in social networks influence purchasing and lifestyle decisions? : the meaning of online friendship
Amatulli, Cesare
;
Guido, Gianluigi
;
Barbarito, Claudia …
- In:
Journal of media business studies
11
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010426161
Saved in:
5
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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