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Social Web
Consumer behaviour
105,931
Konsumentenverhalten
102,825
Marketing
34,161
Entscheidung
23,493
Decision
23,455
Theorie
22,459
Theory
22,437
Relationship marketing
13,844
Beziehungsmarketing
13,776
Brand management
9,664
Markenführung
9,613
Online retailing
8,849
Online-Handel
8,849
Brand image
8,056
Markenimage
8,048
Marketingmanagement
7,948
Marketing management
7,728
Experiment
7,687
Social web
7,621
Customer satisfaction
7,518
Kundenzufriedenheit
7,310
Markenartikel
7,211
Brand
7,167
Deutschland
6,536
Online-Marketing
6,427
Internet marketing
6,417
USA
6,202
Germany
6,071
United States
5,823
Einzelhandel
5,474
Electronic Commerce
5,413
Retail trade
5,375
Service quality
5,355
Dienstleistungsqualität
5,283
E-commerce
5,111
Werbewirkung
5,089
Advertising effects
5,049
Emotion
4,765
Werbung
4,572
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1,409
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21
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Filieri, Raffaele
26
Dwivedi, Yogesh K.
25
Law, Rob
22
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
18
Rita, Paulo
18
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Rana, Nripendra P.
14
Stephen, Andrew T.
14
Bilgihan, Anil
13
Hajli, Nick
13
Ko, Eunju
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Harrigan, Paul
12
Okumus, Fevzi
12
Ozuem, Wilson
12
Ranfagni, Silvia
12
Hennig-Thurau, Thorsten
11
Malthouse, Edward C.
11
Ooi, Keng-Boon
11
Schweidel, David A.
11
Tan, Garry Wei-Han
11
Veloutsou, Cleopatra
11
Aw, Eugene Cheng-Xi
10
Karjaluoto, Heikki
10
Lim, Weng Marc
10
Mariani, Marcello M.
10
Moro, Sérgio
10
Sands, Sean
10
Thaichon, Park
10
Campbell, Colin L.
9
Cheah, Jun-Hwa
9
Conduit, Jodie
9
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Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Springer Fachmedien Wiesbaden
14
Wageningen Economic Research
14
American Marketing Association
8
IGI Global
6
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Fachhochschule Reutlingen / European School of Business
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of business research : JBR
314
Journal of retailing and consumer services
276
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
101
Technological forecasting & social change : an international journal
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of promotion management : innovations in planning and applied research
76
The journal of product & brand management
75
International journal of advertising : the review of marketing communications
73
Journal of internet commerce
73
Psychology & marketing
70
International journal of hospitality management
67
Electronic commerce research
65
International journal of consumer studies
64
International journal of electronic marketing and retailing : IJEMR
62
Asia Pacific journal of marketing and logistics
60
Journal of marketing communications
59
Tourism management : research, policies, practice
59
Journal of management information systems : JMIS
57
Information systems research : ISR
56
Journal of electronic commerce research : JECR
55
International journal of contemporary hospitality management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The journal of brand management : an international journal
48
International journal of business information systems : IJBIS
45
Journal of hospitality marketing & management
43
Journal of marketing
43
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Marketing intelligence & planning
41
Marketing science
41
Journal of marketing management : MM
40
Journal of travel and tourism marketing
40
International journal of technology marketing : IJTMkt
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
37
Journal of strategic marketing
37
International journal of electronic commerce : IJEC
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
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ECONIS (ZBW)
7,621
EconStor
3
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1
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
Saved in:
2
Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba
- In:
The connected customer : the changing nature of …
,
(pp. 141-161)
.
2010
Persistent link: https://www.econbiz.de/10003951889
Saved in:
3
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
Social media and the decision-making process : empirical evidence from Yemen
Alhakimi, Wail
;
Alwadhan, Ramzi
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 133-155
Persistent link: https://www.econbiz.de/10012509413
Saved in:
6
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
A memetic algorithm for maximizing earned attention in social media
Godinho, Pedro
;
Moutinho, Luiz
;
Pagani, Margherita
- In:
Journal of modelling in management
12
(
2017
)
3
,
pp. 364-385
Persistent link: https://www.econbiz.de/10011776920
Saved in:
8
Real-time big data processing for instantaneous
marketing
decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
9
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
Saved in:
10
From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš
;
Benazić, Dragan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5202-5220
Persistent link: https://www.econbiz.de/10014414168
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