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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha; Ko, Eunju; Kim, Angella J. - In: Journal of business research : JBR 69 (2016) 12, pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803