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Social Web
Consumer behaviour
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Social web
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Balakrishnan, Janarthanan
9
Dwivedi, Yogesh K.
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Manickavasagam, Jeevananthan
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Balasubramanian, Senthil Arasu
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Foroudi, Pantea
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Hughes, David Laurie
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Jain, Varsha
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Natarajan, Thamaraiselvan
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Ahn, Sun Joo
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Alalwan, Ali Abdallah
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Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
International journal of business information systems : IJBIS
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of value chain management : IJVCM
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Journal of business research : JBR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
3
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
4
Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Chakraborty, Tanusree
;
Balakrishnan, Janarthanan
- In:
International journal of value chain management : IJVCM
8
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011874863
Saved in:
5
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
6
Sharing YouTube content in offline mode : an attempt to explore conversation through an experimental study
Balakrishnan, Janarthanan
;
Goswami, Susobhan
- In:
International journal of entrepreneurship and …
24
(
2020
)
2/3
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012176639
Saved in:
7
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
;
Cham, Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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