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#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023
Persistent link: https://www.econbiz.de/10014338929
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The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
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Preparing for takeoff : set up social media for travel planning
Sakshi; Saha, Raiswa; Kumar, J. Ramesh; Bansal, Harbhajan - In: International journal of business innovation and … 28 (2022) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10013253112