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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
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The effect of associated group identities on team identity
Heere, Bob; James, Jeffrey; Yoshida, Masayuki; Scremin, … - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 606-621
Persistent link: https://www.econbiz.de/10009425049
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New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
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Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel; Heere, Bob - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10011773350