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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 270-287
Persistent link: https://www.econbiz.de/10009777125
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431