Networks and the embedded relationships are critical determinants of how people communicate and form beliefs. The explosion of social media has significantly increased the scope and impact of social learning among consumers. This paper studies observational learning in networks of friends versus...

This paper examines a unique selling strategy, Group Buying, under which consumers enjoy a discounted group price if they are willing and able to achieve a required group size and coordinate their transaction time. We argue that Group Buying allows a seller to gain from facilitating consumer...

Research in interpersonal conflict management has mainly developed on Blake and Mouton's (1964) managerial grid and Pruitt and Rubin's (1986) dual-concern model. The managerial grid, the dual-concern model, as well as later revisions on them have maintained the duality of the dimensional...

Advances in social networking and mobile technology have significantly increased game developers’ ability to actively initiate and manage social interactions between game players. This paper introduces competitiveness as a new attribute of social interactions. We empirically investigate how...

Product placement campaigns are increasingly hosted in online games such as social network games and mobile games, where game players interact with each other while playing the game. In this paper, we examine the implications of game players’ social interactions for the product placement...