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Social web
USA
313,780
United States
275,182
Consumer behaviour
105,979
Konsumentenverhalten
103,536
Theorie
48,266
Theory
47,552
Electronic Commerce
27,774
E-commerce
25,124
Schätzung
19,489
Estimation
18,618
Deutschland
18,441
Germany
16,006
Privater Konsum
15,890
Private consumption
15,850
Relationship marketing
14,465
Beziehungsmarketing
14,424
Großbritannien
13,791
Online-Handel
13,007
Online retailing
12,986
United Kingdom
12,457
EU-Staaten
12,060
Welt
11,907
World
11,669
EU countries
11,623
Japan
10,908
Brand management
9,470
Markenführung
9,428
Vereinigte Staaten
9,173
Social Web
8,960
Wirkungsanalyse
8,738
Vergleich
8,673
Geldpolitik
8,651
China
8,636
Impact assessment
8,521
Comparison
8,291
Monetary policy
8,252
Brand image
8,114
Markenimage
8,075
Internet
8,067
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1,792
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249
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Dwivedi, Yogesh K.
28
Filieri, Raffaele
26
Law, Rob
24
Loureiro, Sandra Maria Correia
21
Martínez-López, Francisco J.
18
Rita, Paulo
18
Hollebeek, Linda D.
17
Hajli, Nick
16
Flavián Blanco, Carlos
15
Bilgihan, Anil
14
Tan, Yong
14
Bigné Alcañiz, J. Enrique
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Ko, Eunju
12
Ozuem, Wilson
12
Pavlou, Paul A.
12
Ranfagni, Silvia
12
Stephen, Andrew T.
12
Thaichon, Park
12
Hennig-Thurau, Thorsten
11
Kuchler, Theresa
11
Malthouse, Edward C.
11
Schweidel, David A.
11
Stroebel, Johannes
11
Veloutsou, Cleopatra
11
Allcott, Hunt
10
Aw, Eugene Cheng-Xi
10
Bailey, Michael
10
Gu, Bin
10
Harrigan, Paul
10
Heinemann, Gerrit
10
Mariani, Marcello M.
10
Moe, Wendy W.
10
Moro, Sérgio
10
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30
Springer Fachmedien Wiesbaden
19
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
National Bureau of Economic Research
13
European Commission / Joint Research Centre
4
European Parliament / Directorate-General for Internal Policies of the Union
4
American Marketing Association
3
European Commission / Directorate-General for Communications Networks, Content and Technology
3
European Commission / Directorate-General for the Information Society and Media
3
Technische Universität Dresden
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
De Gruyter Oldenbourg
2
Dgroup
2
Edward Elgar Publishing
2
European Commission / Directorate-General for Communication
2
European Union Agency for Law Enforcement Cooperation
2
Information Resources Management Association
2
Monopolkommission
2
Routledge <Verlag>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
Technische Universität Dresden / Fakultät für Informatik
2
Universität Mannheim
2
Workshop GeNeMe <2006, Dresden>
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
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Journal of business research : JBR
321
Journal of retailing and consumer services
277
International journal of internet marketing and advertising : IJIMA
133
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
125
Technological forecasting & social change : an international journal
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Electronic commerce research
79
Journal of internet commerce
76
Information systems research : ISR
75
The journal of product & brand management
74
International journal of advertising : the review of marketing communications
73
Journal of promotion management : innovations in planning and applied research
73
Psychology & marketing
69
International journal of hospitality management
68
International journal of electronic marketing and retailing : IJEMR
66
Journal of management information systems : JMIS
65
International journal of consumer studies
64
Journal of electronic commerce research : JECR
64
Tourism management : research, policies, practice
64
Asia Pacific journal of marketing and logistics
60
Journal of marketing communications
60
International journal of business information systems : IJBIS
52
International journal of contemporary hospitality management
52
The journal of brand management : an international journal
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Marketing science
47
Journal of hospitality marketing & management
45
Journal of marketing
45
Journal of travel and tourism marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing management : MM
44
Cogent business & management
43
SpringerLink / Bücher
42
International journal of e-business research : an official publication of the Information Resources Management Association
40
Marketing intelligence & planning
40
International journal of electronic commerce : IJEC
38
International journal of technology marketing : IJTMkt
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Electronic markets : EM ; the international journal of electronic commerce and business media
36
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ECONIS (ZBW)
8,956
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1
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1
The impact of digital sales channels on web sales : evidence from the
USA
's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.
;
Jones, Kiku
- In:
Journal of electronic commerce in organizations : the …
7
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
Saved in:
3
An examination of the e-mail and electronic relationship marketing practices of the
USA
's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
4
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
5
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
6
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
7
Online shopping experience in India : an examination of consumers world
Dutt, Maani
;
Singh, Anurupa B.
;
Joshi, Ambrish
- In:
International journal of business excellence : IJBEX
21
(
2020
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10012250654
Saved in:
8
Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi
;
Ayyash, Mohannad Moufeed
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
Saved in:
9
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
10
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
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