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Social web
Consumer behaviour
109,294
Konsumentenverhalten
106,851
Theorie
17,952
Theory
17,664
Chile
15,315
Einkommen
14,997
Relationship marketing
13,457
Beziehungsmarketing
13,424
Income
11,714
Kultur
9,431
Brand management
9,346
Markenführung
9,306
Online-Handel
9,114
Online retailing
9,102
Culture
9,066
Brand image
8,210
Markenimage
8,169
Customer satisfaction
7,648
USA
7,580
Social Web
7,510
Kundenzufriedenheit
7,487
Deutschland
7,453
Markenartikel
7,174
Brand
7,157
United States
6,867
Experiment
6,099
Online-Marketing
5,906
Internet marketing
5,895
Germany
5,694
Service quality
5,493
Dienstleistungsqualität
5,446
Einzelhandel
5,287
Retail trade
5,232
Werbewirkung
5,127
Advertising effects
5,087
Electronic Commerce
5,071
Sozialer Status
5,061
E-commerce
4,948
Social status
4,709
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Filieri, Raffaele
31
Dwivedi, Yogesh K.
24
Law, Rob
23
Hollebeek, Linda D.
22
Loureiro, Sandra Maria Correia
21
Rita, Paulo
17
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Ozuem, Wilson
14
Bilgihan, Anil
13
Gázquez-Abad, Juan Carlos
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Stephen, Andrew T.
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Veloutsou, Cleopatra
12
Aw, Eugene Cheng-Xi
11
Hajli, Nick
11
Malthouse, Edward C.
11
Harrigan, Paul
10
Liao, Junyun
10
Ooi, Keng-Boon
10
Schivinski, Bruno
10
Schweidel, David A.
10
Tan, Garry Wei-Han
10
Yoon, Hye Jin
10
Zhang, Jing
10
Cheah, Jun-Hwa
9
Füller, Johann
9
Luo, Xueming
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
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GFK
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Center Data
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Wageningen Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
7
American Marketing Association
3
National Bureau of Economic Research
3
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2
European Parliament / Directorate-General for Internal Policies of the Union
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Information Resources Management Association
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Berlin Verlag
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Digital Marketing & eCommerce Conference <5., 2024, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
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Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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1
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1
IFLA General Conference
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
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Journal of business research : JBR
322
Journal of retailing and consumer services
309
International journal of internet marketing and advertising : IJIMA
145
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Psychology & marketing
95
Technological forecasting & social change : an international journal
90
International journal of hospitality management
81
The journal of product & brand management
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
International journal of consumer studies
73
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
72
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
71
Electronic commerce research
64
Tourism management : research, policies, practice
63
International journal of electronic marketing and retailing : IJEMR
61
Cogent business & management
60
Information systems research : ISR
59
Asia Pacific journal of marketing and logistics
58
Journal of management information systems : JMIS
58
International journal of contemporary hospitality management
55
Journal of electronic commerce research : JECR
55
The journal of brand management : an international journal
50
Marketing intelligence & planning
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of hospitality marketing & management
45
Journal of marketing
45
International journal of business information systems : IJBIS
44
Young consumers : insight and ideas for responsible marketers
43
Marketing science
42
Journal of travel and tourism marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of technology marketing : IJTMkt
39
Journal of marketing management : MM
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
European journal of marketing
37
Journal of consumer behaviour
37
International journal of electronic commerce : IJEC
35
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ECONIS (ZBW)
7,508
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1
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10
of
7,508
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date (oldest first)
1
Social media word of mouth and masstige purchase behaviour
Burhanudin, Burhanudin
;
Septianti, Firsta Diva
- In:
Central European business review : CEBR
13
(
2024
)
5
,
pp. 71-94
Persistent link: https://www.econbiz.de/10015404088
Saved in:
2
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
5
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
6
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
7
The impact of FoMO and FoBO on YouTube summary video consumption : a social identity perspective
Park, In-Young
;
Kim, Hyung-Min
- In:
Telecommunications policy : the international journal …
49
(
2025
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015444169
Saved in:
8
Understanding audience willingness to keep subscriptions in digital podcast : a dual identification perspective
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Journal of marketing communications
30
(
2024
)
8
,
pp. 926-947
Persistent link: https://www.econbiz.de/10015416580
Saved in:
9
The gender gap in preferences : evidence from 45,397 facebook interests
Cuevas, Ángel
;
Cuevas, Ruben
;
Desmet, Klaus
; …
-
2021
Persistent link: https://www.econbiz.de/10012795689
Saved in:
10
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
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