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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Emotional, cognitive and behavioural repercussions of hotel guests' experiences
Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: Spanish journal of marketing 28 (2024) 4, pp. 442-464
Persistent link: https://www.econbiz.de/10015190372
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Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
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Service guarantees in an e-commerce platform : proposition of a framework based on customers' expectations, negative experiences and behavioural responses
Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; … - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 225-244
Persistent link: https://www.econbiz.de/10014313710
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Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce
Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; … - In: International journal of quality & reliability management 40 (2023) 10, pp. 2559-2580
Persistent link: https://www.econbiz.de/10014470801