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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
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The impact of social media on the shape and form of public relations and advertising within IMC
Mortimer, Kathleen; Laurie, Sally; Holtz, Matthew; … - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 101-113). 2025
Persistent link: https://www.econbiz.de/10015333797
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705