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Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders
Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018
Persistent link: https://www.econbiz.de/10011929673
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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.; Ghosh, Paromita; Griggs, Traci D.; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
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Public relations in the nonprofit sector : theory and practice
Waters, Richard D. (ed.) - 2015
Persistent link: https://www.econbiz.de/10010472622
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Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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Public relations in the nonprofit sector : theory and practice
Waters, Richard D. (contributor) - 2015
Persistent link: https://www.econbiz.de/10013179772