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The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon; Sung, Yongjun - In: Cracking the code : leveraging consumer psychology to …, (pp. 200-218). 2012
Persistent link: https://www.econbiz.de/10009349522
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An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan; Chen, Hsuan-Ting; Sung, Yongjun - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
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CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 6, pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610
Persistent link: https://www.econbiz.de/10012260239