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Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao; Yang, Yang - In: Journal of hospitality marketing & management 30 (2021) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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The influence of submission devices on user-generated content : a systematic literature review and meta-analysis
Wolf, Lukas; Madlberger, Maria - In: International journal of consumer studies 49 (2025) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10015333763
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The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Liao, Ying Kai; Tuan Cong Dao; That Thi Pham - In: International journal of services and standards : IJSS 13 (2023) 3/4, pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
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Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed; Montazemi, Ali Reza - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia; Sotgiu, Francesca; Verlegh, Peeter - In: Journal of marketing 87 (2023) 3, pp. 406-427
Persistent link: https://www.econbiz.de/10014245120