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Social web
Consumer behaviour
105,931
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31,383
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30,722
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19,254
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9,786
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7,037
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5,749
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22
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18
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18
Ozuem, Wilson
18
Rita, Paulo
18
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17
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15
Flavián Blanco, Carlos
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Tan, Yong
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13
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11
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11
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11
Thaichon, Park
11
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10
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10
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Wageningen Economic Research
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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1
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Journal of business research : JBR
351
Journal of retailing and consumer services
284
International journal of internet marketing and advertising : IJIMA
142
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Technological forecasting & social change : an international journal
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
The journal of product & brand management
79
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Psychology & marketing
76
International journal of advertising : the review of marketing communications
75
The journal of brand management : an international journal
74
International journal of hospitality management
73
Journal of marketing communications
72
Tourism management : research, policies, practice
72
Electronic commerce research
71
International journal of consumer studies
65
International journal of electronic marketing and retailing : IJEMR
65
Asia Pacific journal of marketing and logistics
63
Information systems research : ISR
60
Journal of management information systems : JMIS
60
Journal of electronic commerce research : JECR
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of contemporary hospitality management
56
Journal of marketing management : MM
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
International journal of business information systems : IJBIS
49
Journal of marketing
48
Journal of travel and tourism marketing
47
Marketing intelligence & planning
47
Cogent business & management
46
International journal of technology marketing : IJTMkt
46
Journal of hospitality marketing & management
46
Journal of strategic marketing
45
Marketing science
44
Business horizons
41
International journal of e-business research : an official publication of the Information Resources Management Association
41
SpringerLink / Bücher
40
European journal of marketing
39
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ECONIS (ZBW)
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1
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
2
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
3
Trust and commitment within a virtual
brand
community : the mediating role of
brand
relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Can consumer engagement on social media affect
brand
extension success? : the case of luxury fashion brands and restaurants
Yoo, Jungmin
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10015101860
Saved in:
6
Online
brand
community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
7
An integrated model of social media
brand
love : mediators of
brand
attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
8
The influence of social media marketing activities on consumer engagement and
brand
knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana
;
Roostika, Ratna
-
2021
Persistent link: https://www.econbiz.de/10012621197
Saved in:
9
Impact of social media marketing activities on
brand
equity and
brand
commitment in the leather industry
Nobar, Hossein Bodaghi Khajeh
;
Kalejahi, Homa Kavoosi
; …
- In:
International journal of business excellence : IJBEX
20
(
2020
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012168771
Saved in:
10
Impact of social media on
brand
commitment : testing the mediation role of perceived value and
brand
image
Kavoosi Kalejahi, Homa
;
Ramezani, Mojtaba
;
Rostamzadeh, Reza
- In:
International journal of business environment : IJBE
10
(
2019
)
3
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012036944
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