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A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

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Interact with me on my terms : a four segment Facebook engagement framework for marketers

Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284

Persistent link: https://www.econbiz.de/10011405232

Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic

Akar, Ezgi - In: Journal of internet commerce 20 (2021) 3, pp. 371-401

Persistent link: https://www.econbiz.de/10012549667

Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki

Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 15-23

Persistent link: https://www.econbiz.de/10012157024

Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing

Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - In: Services marketing quarterly 45 (2024) 2, pp. 153-181

Persistent link: https://www.econbiz.de/10014566256

New insights into hotel customer's revisiting intentions, based on big data

Marandi, Aliakbar; Tasavori, Misagh; Najmi, Manoochehr - In: International journal of contemporary hospitality management 36 (2024) 1, pp. 292-311

Persistent link: https://www.econbiz.de/10014483426

Uncovering consumers' subconscious responses to marketing stimuli

Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024

Persistent link: https://www.econbiz.de/10014560406

Social media, customers' experience, and hotel loyalty programs

Sánchez-Casado, Noelia; Artal Tur, Andrés; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10012005718