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The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …

Persistent link: https://www.econbiz.de/10014371857

Brand public

Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748

Persistent link: https://www.econbiz.de/10011435766

The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators

Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700

Persistent link: https://www.econbiz.de/10011625274

Co-creation in the video game industry through membership in virtual communities

Laksana, Aldi Putra; Balqiah, Tengku Ezni; Astuti, … - In: Emerging issues in economics of development, business …, (pp. 193-209). 2020

Persistent link: https://www.econbiz.de/10012419470

The influence of global brand distribution on brand popularity on social media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726

Improvement in customer experience through the creation of virtual brand communities

Baubonytė, Indrė; Nugaras, Justas; … - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 93-108

Persistent link: https://www.econbiz.de/10013336034

Massive marketing in social media : the influence on sentiments and attitude toward the brand

Lakshmi, B.; Isravel, Yabesh Abraham Durairaj; Chitra, D.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 302-319

Persistent link: https://www.econbiz.de/10014442737

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

The relationship between electronic word of mouth and brand : a systematic review and future research agenda

Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014465990