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Social web
Social Web
24,947
Online-Marketing
7,734
Internet marketing
7,635
Consumer behaviour
7,555
Konsumentenverhalten
7,535
Big Data
6,103
Big data
5,752
Soziales Netzwerk
3,142
Online-Handel
3,099
Online retailing
3,097
Social network
2,974
Social media
2,949
Relationship marketing
2,912
Beziehungsmarketing
2,909
Electronic Commerce
2,846
E-commerce
2,757
Viral marketing
2,729
Virales Marketing
2,726
social media
2,426
Data Mining
2,351
Data mining
2,324
Web 2.0 technologies
2,263
Web 2.0-Technologien
2,261
Brand management
2,194
Markenführung
2,193
Internet
1,984
Künstliche Intelligenz
1,573
Kundenintegration
1,565
Customer integration
1,564
Artificial intelligence
1,550
Digitalisierung
1,527
Digitale Plattform
1,427
Digital platform
1,426
Marketingmanagement
1,405
Digitization
1,403
Marketing management
1,399
Markenimage
1,269
Brand image
1,267
Brand
1,162
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Undetermined
11,183
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5,975
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697
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18,171
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6,739
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6
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50
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49
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49
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14
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Law, Rob
50
Tan, Yong
40
Dwivedi, Yogesh K.
39
Qiu, Liangfei
39
Kuchler, Theresa
38
Stroebel, Johannes
38
Whinston, Andrew B.
36
Bailey, Michael
32
Füller, Johann
32
Filieri, Raffaele
31
Hajli, Nick
28
Ozuem, Wilson
27
Gu, Bin
26
Loureiro, Sandra Maria Correia
26
Martínez-López, Francisco J.
26
Saxton, Gregory D.
26
Hollebeek, Linda D.
23
Stephen, Andrew T.
23
Allcott, Hunt
22
Gentzkow, Matthew Aaron
22
Kummer, Michael E.
22
Flavián Blanco, Carlos
21
Harrigan, Paul
21
Leimeister, Jan Marco
21
Petrova, Maria
21
Rita, Paulo
21
Sabatini, Fabio
21
Vrontis, Demetris
21
Dennis, Alan
20
Haenlein, Michael
20
Pitt, Leyland F.
20
Hinz, Oliver
19
Thaichon, Park
19
Agnihotri, Raj
18
Dhir, Amandeep
18
Enikolopov, Ruben
18
Ghose, Anindya
18
Hong, Yili
18
Krcmar, Helmut
18
Kreutzer, Ralf T.
18
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IGI Global
140
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
64
European Commission / Joint Research Centre
21
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Books on Demand GmbH <Norderstedt>
9
European Commission / Directorate-General for Communications Networks, Content and Technology
9
Nomos Verlagsgesellschaft
9
American Marketing Association
8
European Commission / Directorate-General for Education, Youth, Sport and Culture
8
European Institute for Gender Equality
8
Information Resources Management Association
8
OECD
8
European Commission / Directorate-General for the Information Society and Media
7
European University Institute / Robert Schuman Centre for Advanced Studies
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
India Centre for Migration (ICM)
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Edward Elgar Publishing
5
European Centre for Disease Prevention and Control
5
European Commission / Directorate-General for Employment, Social Affairs and Inclusion
5
International Telecommunications Society
5
Technische Universität Dresden
5
epubli GmbH
5
European Commission / Statistical Office of the European Union
4
European Parliament / Directorate-General for Internal Policies of the Union
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer International Publishing
4
Technische Universität Dresden / Fakultät für Informatik
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
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Journal of business research : JBR
562
Journal of retailing and consumer services
360
Technological forecasting & social change : an international journal
264
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
Information systems research : ISR
188
International journal of internet marketing and advertising : IJIMA
180
Tourism management : research, policies, practice
163
Journal of management information systems : JMIS
150
SpringerLink / Bücher
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
142
International journal of hospitality management
136
Psychology & marketing
125
Electronic commerce research
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Management science : journal of the Institute for Operations Research and the Management Sciences
112
International journal of business information systems : IJBIS
111
Business horizons
109
Industrial marketing management : the international journal for industrial and high-tech firms
105
Cogent business & management
104
Journal of marketing communications
104
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
Marketing science
90
International journal of networking and virtual organisations : IJNVO
87
International journal of electronic marketing and retailing : IJEMR
85
Journal of travel and tourism marketing
84
Management information systems : mis quarterly
84
The journal of product & brand management
84
International journal of contemporary hospitality management
82
Journal of electronic commerce research : JECR
80
Journal of marketing
79
International journal of consumer studies
78
Journal of marketing management : MM
78
Springer eBook Collection
78
The journal of brand management : an international journal
76
Asia Pacific journal of marketing and logistics
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
74
Journal of hospitality marketing & management
71
CESifo working papers
69
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ECONIS (ZBW)
24,911
Other ZBW resources
5
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1
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1
The interaction between
microblog
sentiment and stock returns : an empirical examination
Deng, Shuyuan
;
Huang, Zhijian
;
Sinha, Atish P.
;
Huimin, Zhao
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 895-918
Persistent link: https://www.econbiz.de/10011919635
Saved in:
2
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
3
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
4
Social Media Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen
Zerres, Christopher
(
ed.
);
Drechsler, Dirk
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10013420702
Saved in:
5
Homo Dyctos : Netze, Menschen, Märkte ; über das neue Ich: market-generated identities
Priddat, Birger P.
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010357033
Saved in:
6
Ambassadors of knowledge sharing : co-produced travel information through tourist-local social media exchange
Edwards, Deborah
;
Cheng, Mingming
;
Wong, IpKin Anthony
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 690-708
Persistent link: https://www.econbiz.de/10011687678
Saved in:
7
The state of #digitalentrepreneurship : a big data Leximancer analysis of social media activity
Wilk, Violetta
;
Cripps, Helen
;
Capatina, Alexandru
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1899-1916
Persistent link: https://www.econbiz.de/10012703328
Saved in:
8
Scenario development using web mining for outlining technology futures
Kayser, Victoria
;
Shala, Erduana
- In:
Technological forecasting & social change : an …
156
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012514540
Saved in:
9
Getting more resources for better performance : the effect of user-owned resources on the value of user-generated content
Shan, Wei
;
Qiao, Tong
;
Zhang, Mingli
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012523455
Saved in:
10
Big data on a smaller scale : a social media analytics assignment
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Journal of education for business
93
(
2018
)
3
,
pp. 142-148
Persistent link: https://www.econbiz.de/10011920219
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