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Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
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Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial
Kozinets, Robert V.; Scaraboto, Daiane; Parmentier, … - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 231-242
Persistent link: https://www.econbiz.de/10011883339
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Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de; Scaraboto, Daiane; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 29-42
Persistent link: https://www.econbiz.de/10011949493