Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial
Robert V. Kozinets, Daiane Scaraboto, Marie-Agnès Parmentier
| Year of publication: |
March 2018
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| Authors: | Kozinets, Robert V. ; Scaraboto, Daiane ; Parmentier, Marie-Agnès |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 3/4, p. 231-242
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| Subject: | Markenführung | Brand management | Social Web | Social web | Webanalyse | Web analytics | Markenartikel | Brand |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2018.1446488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883339