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Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction
Mahan, Joseph E.; Seo, Won Jae; Jordan, Jeremy S.; … - In: Sport management review 18 (2015) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10011333360
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"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Doyle, Jason P.; Lock, Daniel; Funk, Daniel C.; Filo, Kevin - In: Sport management review 20 (2017) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10011697687
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Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective
Kennedy, Heather; Kunkel, Thilo; Funk, Daniel C. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10012816107
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Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather; Bredikhina, Nataliya; Athanas-Linden, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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Convergence or distinctiveness? : exploring how geographic location influences fan behavior in online fan communities
Huber, Blaine R.; Katz, Matthew; Baker, Bradley J.; … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 627-647
Persistent link: https://www.econbiz.de/10015272575
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279