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From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti; Silal, Prakrit; Kumar, Jitender; Singh, … - In: Marketing intelligence & planning 40 (2022) 4, pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
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e-WOM : review and a new conceptualisation
Agarwal, Ridhi; Singh, Ramendra - In: The marketing review 18 (2018) 3/4, pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
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Digital marketing campaigns : an evaluation using Forrester's 5I framework
Das, Shalini; Singh, Ramendra - 2018
Persistent link: https://www.econbiz.de/10011858086
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Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti; Jaikumar, Saravana - In: Journal of consumer marketing 40 (2023) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10013535991