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Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina; Tang, Liang - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Reason and reaction : the dual route of the decision-making process of Facebook fan pages
Manthiou, Aikaterini; Tang, Liang; Bosselman, Robert - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10010459087
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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun; Kim, Jaewook; Tang, Liang - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
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Do cultural norms affect social network behavior inappropriateness? : a global study
Gupta, Manjul; Uz, Irem; Esmaeilzadeh, Pouyan; Noboa, … - In: Journal of business research : JBR 85 (2018), pp. 10-22
Persistent link: https://www.econbiz.de/10011815338
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Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard; Kim, Eojina; Abrahams, Alan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
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How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah; Huh, Jisu - In: Journal of marketing communications 29 (2023) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10014232404