Similar Search Results

The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams

Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10013411506

Look what we have here : exploring brand-related sport consumer Twitter conversation topics

Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165

Persistent link: https://www.econbiz.de/10014635124

Exploring fans' experience of toxicity in women's sport social media communities

Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241

Persistent link: https://www.econbiz.de/10015076980

(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media

Mastromartino, Brandon; Naraine, Michael L. - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 934-949

Persistent link: https://www.econbiz.de/10013370518

Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations

Lefebvre, Arthur; Parent, Milena M.; Taks, Marijke; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10014451220

Follower segments within and across the social media networks of major professional sport organizations

Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233

Persistent link: https://www.econbiz.de/10012254433

Virtual Interactions and Sports Viewing on Social Live Streaming Platform : The Role of Co-Creation Experiences, Platform Involvement, and Follow Status

Qian, Tyreal Yizhou; Seifried, Chad - 2022

This study deciphers the underlying mechanism by which virtual interactions influence sports viewing on a social live streaming (SLS) platform. Survey data was collected from 741 viewers who watched Thursday Night Football (TNF) co-streaming on Twitch and analyzed via Partial least squares...

Persistent link: https://www.econbiz.de/10014085189

Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status

Qian, Tyreal Yizhou; Seifried, Chad - In: Journal of business research : JBR 162 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014302574

Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213

Persistent link: https://www.econbiz.de/10011541884

The evolution of Twitter communication by Youth Olympic Games organising committees

Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425

Persistent link: https://www.econbiz.de/10011861964