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The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola; Kunz, Reinhard E. - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
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The 2012 London Olympics : innovations in ICT and social media marketing
Santomier, James Philip; Hogan, Patricia Irene; Kunz, … - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10011619245
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Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard; Werning, Stefan - In: Handbook of social media management : value chain and …, (pp. 253-267). 2013
Persistent link: https://www.econbiz.de/10009762877
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Wertschöpfung in vernetzten Medienunternehmen : praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien
Werning, Stefan; Kunz, Reinhard - In: Wertschöpfung durch Medien im Wandel, (pp. 67-84). 2012
Persistent link: https://www.econbiz.de/10014567839