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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022
Persistent link: https://www.econbiz.de/10014311258
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.; Heo, Yoon; Choi, Jun Woo; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
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Like it or not : Coastal Contacts case sets guidelines for "like-gating" on Facebook
Baker, Thomas A., III.; Brison, Natasha T.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10010257033
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288