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Social web
Consumer behaviour
106,113
Konsumentenverhalten
103,670
Theorie
13,446
Theory
13,284
Relationship marketing
13,233
Beziehungsmarketing
13,207
Werbewirkung
9,541
Brand management
9,411
Markenführung
9,372
Advertising effects
9,312
Online-Handel
8,847
Online retailing
8,835
Brand image
8,493
Markenimage
8,462
Customer satisfaction
7,963
Kundenzufriedenheit
7,808
Social Web
7,559
Urlaubsverhalten
7,301
Holiday behaviour
7,280
Markenartikel
7,092
Brand
7,074
Online-Marketing
6,556
Internet marketing
6,534
Werbung
5,840
Advertising
5,838
Experiment
5,592
Service quality
5,394
Dienstleistungsqualität
5,349
Einzelhandel
5,136
Retail trade
5,092
USA
5,038
Electronic Commerce
4,979
E-commerce
4,850
United States
4,781
Deutschland
4,677
Emotion
4,672
Germany
4,365
Tourism
4,192
Tourismus
4,175
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4,520
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1,419
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10
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139
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Law, Rob
27
Filieri, Raffaele
26
Dwivedi, Yogesh K.
25
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
17
Rita, Paulo
17
Bilgihan, Anil
16
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
15
Okumus, Fevzi
14
Stephen, Andrew T.
14
Tan, Yong
14
Bigné Alcañiz, J. Enrique
13
Casaló, Luis V.
13
Ozuem, Wilson
13
Ranfagni, Silvia
13
Schweidel, David A.
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Gázquez-Abad, Juan Carlos
12
Ko, Eunju
12
Rana, Nripendra P.
12
Hajli, Nick
11
Hennig-Thurau, Thorsten
11
Malthouse, Edward C.
11
Veloutsou, Cleopatra
11
Chen, Huan
10
Harrigan, Paul
10
Mariani, Marcello M.
10
Aw, Eugene Cheng-Xi
9
Cheah, Jun-Hwa
9
Füller, Johann
9
Gretzel, Ulrike
9
Ibrahim, Blend
9
Luo, Xueming
9
Michaelidou, Nina
9
Milne, George R.
9
Moe, Wendy W.
9
Moro, Sérgio
9
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15
GFK
15
Center Data
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Wageningen Economic Research
14
Springer Fachmedien Wiesbaden
12
IGI Global
6
National Bureau of Economic Research
6
American Marketing Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Information Resources Management Association
2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IFLA General Conference
1
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Journal of business research : JBR
316
Journal of retailing and consumer services
278
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Tourism management : research, policies, practice
97
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
74
The journal of product & brand management
74
Journal of internet commerce
72
Psychology & marketing
71
International journal of hospitality management
69
Electronic commerce research
65
International journal of consumer studies
65
Journal of marketing communications
62
Asia Pacific journal of marketing and logistics
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of travel and tourism marketing
58
Information systems research : ISR
57
Journal of management information systems : JMIS
57
Journal of electronic commerce research : JECR
56
International journal of contemporary hospitality management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of hospitality marketing & management
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
Marketing science
46
International journal of business information systems : IJBIS
45
Cogent business & management
43
Journal of marketing
42
Marketing intelligence & planning
42
International journal of technology marketing : IJTMkt
40
Journal of marketing management : MM
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of e-business research : an official publication of the Information Resources Management Association
38
International journal of electronic commerce : IJEC
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of fashion marketing and management
35
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ECONIS (ZBW)
7,556
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1
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
; …
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
2
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
3
Influencing Chinese travel decisions : the impact of celebrity endorsement advertising on the Chinese traveler to Macao
McCartney, Glenn
;
Ferreira Pinto, Jose
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10010390875
Saved in:
4
Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 958-972
Persistent link: https://www.econbiz.de/10011941794
Saved in:
5
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
6
Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz
;
Barrio-García, Salvador del
; …
- In:
Tourism management : research, policies, practice
108
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015337303
Saved in:
7
The influence of customers social media brand community engagement on restaurants visit intentions
Alnsour, Muhammed
;
Al Faour, Hadeel Rakan
- In:
Journal of international food & agribusiness marketing
32
(
2020
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10012181012
Saved in:
8
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Saved in:
9
Boosting travel desire through secure attachment : examining travel influencers' impact via attachment and social comparison theories
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
-
2025
Persistent link: https://www.econbiz.de/10015339803
Saved in:
10
Effects of tourists' online self-disclosure depth on readers' visit intentions : mediating roles of perceived social distance and perceived self-expressiveness
Wang, Lilei
;
Luo, Zeyuan
- In:
Journal of travel and tourism marketing
42
(
2025
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10015183122
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