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Consumer adoption of online collaborative customer co-design

Son, Jihyeong; Sadachar, Amrut; Manchiraju, Srikant; … - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 180-197

Persistent link: https://www.econbiz.de/10009666647

Using social media to navigate changing rural markets : the case of small community retail and service businesses

Son, Jihyeong; Niehm, Linda S. - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 619-637

Persistent link: https://www.econbiz.de/10012623257

Enhancing online brand experiences : an application of congruity theory

Lee, Seonjeong; Jeong, Miyoung - In: International journal of hospitality management 40 (2014), pp. 49-58

Persistent link: https://www.econbiz.de/10010388602

Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach

Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783

Persistent link: https://www.econbiz.de/10011687726

Assessing brand performance consistency from consumer-generated media : the US hotel industry

Jeong, Miyoung; Shin, Hyejo Hailey; Lee, Minwoo; Lee, … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2056-2083

Persistent link: https://www.econbiz.de/10014280925

Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share? : nostalgia-motivated tourism

Shin, Hyejo Hailey; Jeong, Miyoung - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013178070

The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation

Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155

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The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

Kim, Kyuree; Chung, Te-Lin; Fiore, Ann Marie - 2022

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...

Persistent link: https://www.econbiz.de/10013297020

Factors affecting social media usage by market mavens for fashion-related information provision

Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272

Persistent link: https://www.econbiz.de/10014495521