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Social web
Consumer behaviour
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Brand management
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Pagani, Margherita
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Lu, Xiaojing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of modelling in management
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
Saved in:
3
The influence of personal and social-interactive engagement in social TV Web sites
Pagani, Margherita
;
Mirabello, Alessandra
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10009488559
Saved in:
4
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
5
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
6
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
Saved in:
7
A memetic algorithm for maximizing earned attention in social media
Godinho, Pedro
;
Moutinho, Luiz
;
Pagani, Margherita
- In:
Journal of modelling in management
12
(
2017
)
3
,
pp. 364-385
Persistent link: https://www.econbiz.de/10011776920
Saved in:
8
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
9
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
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