Purpose – The purpose of this paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences between customers and non‐customers of banking institutions. Design/methodology/approach – Data were...

Purpose – This paper seeks to carry out a profile of the current buyer of store brands in Spain. Design/methodology/approach – In the characterization of store brand consumer, the paper analyses socio‐demographic and psychographic variables. The psychographics considered are based on the...

Purpose – This paper aims to understand the reciprocal spill‐over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation process and the later influence on brand image. Design/methodology/approach – Data were obtained from 699...