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Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael; Montaner, Teresa; Pina, Jose M. - In: The service industries journal 30 (2010) 7/8, pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
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Consumer responses to brand extensions: a comprehensive model
Martínez, Eva; Pina, José M. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
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Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Pina, José M.; Dall'Olmo Riley, Francesca; Lomax, Wendy - In: Journal of business research : JBR 66 (2013) 9, pp. 1411-1419
Persistent link: https://www.econbiz.de/10009757103
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Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Journal of business ethics : JOBE 107 (2012) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10009557849
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589