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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies

Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687

Persistent link: https://www.econbiz.de/10011421913

Sponsorship-linked marketing : introduction to topics

Cornwell, T. Bettina; Kwak, Dae Hee - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 133-136

Persistent link: https://www.econbiz.de/10010526502

Feelings of gratitude : a mechanism for consumer reciprocity

Kim, Yu Kyoum; Smith, Robert D.; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 18 (2018) 3, pp. 307-329

Persistent link: https://www.econbiz.de/10011890929

Modeling the effects of sponsorship-linked marketing : when does memory matter?

DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339

Persistent link: https://www.econbiz.de/10011729559

"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses

Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171

Persistent link: https://www.econbiz.de/10012516328

Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research

Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012797848

When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source

Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045

Persistent link: https://www.econbiz.de/10014320222

Sponsorship-linked marketing : research surpluses and shortages

Cornwell, T. Bettina; Kwon, Youngbum - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 607-629

Persistent link: https://www.econbiz.de/10012293287

Sport Sponsorship Announcement and Stock Returns : A Meta-Analytic Review

Kwon, Youngbum; Cornwell, T. Bettina - 2020

Purpose – Given the public availability of secondary data on investments in events such as the Olympics, FIFA World Cup and professional sports, event studies that measure stock market response to these investments have grown. Previous findings are mixed, however, with some studies suggesting...

Persistent link: https://www.econbiz.de/10014351937