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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 145-153
Persistent link: https://www.econbiz.de/10011933913