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~subject:"Sponsorship"
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Sponsorship
Sport
72
Sports
68
Germany
66
Deutschland
65
Professional sports
50
Profisport
50
Sport organization
44
Sportorganisation
44
Consumer behaviour
41
Football
38
Fußball
38
Konsumentenverhalten
36
Sport event
30
Sportveranstaltung
30
Willingness to pay
29
Zahlungsbereitschaftsanalyse
29
Nonprofit organization
22
Nonprofit-Organisation
22
Theorie
17
Theory
17
Sportmarketing
16
Sports marketing
16
Ehrenamtliche Arbeit
15
Europa
15
Voluntary work
15
Sponsoring
14
Athletes
13
Europe
13
Sportler
13
Sports economics
13
Sportökonomik
13
EU-Staaten
12
EU countries
11
Advertising effects
10
Satisfaction
10
Werbewirkung
10
Willingness-to-pay
10
Zufriedenheit
10
Arbeitsgruppe
9
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6
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1
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11
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10
Aufsatz in Zeitschrift
10
Arbeitspapier
1
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1
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1
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1
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English
12
Author
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Breuer, Christoph
12
Rumpf, Christopher
7
Boronczyk, Felix
3
Wicker, Pamela
3
Dietl, Helmut
2
Dallmeyer, Sören
1
Herold, Elisa
1
Orlowski, Johannes
1
Reiser, Matthias
1
Weingartner, Christian
1
Weingärtner, Christian
1
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of business research : JBR
2
Applied economics
1
International journal of sport finance
1
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association
1
International journal of sports marketing & sponsorship
1
Strategies in sports marketing : technologies and emerging trends
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
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ECONIS (ZBW)
12
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1
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
2
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
3
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance : IJSF : …
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
4
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
5
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
6
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
7
Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
Saved in:
8
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
9
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
10
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
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