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Increasing physical activity among Indonesian adolescents : a social marketing intervention reflection
Schmidtke, David James; Nguyen, Mai; Rundle-Thiele, Sharyn - In: European journal of marketing 58 (2024) 7, pp. 1793-1805
Persistent link: https://www.econbiz.de/10015198388
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No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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Perceived benefits and barriers of physical activity : a social marketing formative study
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Gruneklee, Naomi - In: Health marketing quarterly 33 (2016) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011517997
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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190