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Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups

Xing, Xiaoyan; Church, Anthony G.; O'Reilly, Norm; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 321-335

Persistent link: https://www.econbiz.de/10003761161

Cityscape promotions and the use of place images at the Olympic Games

Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163

Persistent link: https://www.econbiz.de/10011326054

Sport mega-events and tourism : contrasting the influence of host country and event

O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296

Persistent link: https://www.econbiz.de/10011642025

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model

Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131

Persistent link: https://www.econbiz.de/10012797844

The CEO - "star athlete" analogy : the role of variable compensation in professional sport

Kaplan, Alan; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 4, pp. 358-373

Persistent link: https://www.econbiz.de/10003665315

Leveraging sponsorship : the activation ratio

O'Reilly, Norm; Horning, Denyse Lafrance - In: Sport management review 16 (2013) 4, pp. 424-437

Persistent link: https://www.econbiz.de/10010239254

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

Persistent link: https://www.econbiz.de/10010399887

Risk management in sports sponsorship : application to human mortality risk

O'Reilly, Norm; Foster, George - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 45-62

Persistent link: https://www.econbiz.de/10003788529

The Olympic brand, ambush marketing and clutter

Séguin, Benoit; O'Reilly, Norm - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84

Persistent link: https://www.econbiz.de/10003733463