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Using experiments in sport consumer behavior research : a review and directions for future research

Ko, Yong Jae; Kwak, Dae Hee; Jang, Wonseok; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 33-46

Persistent link: https://www.econbiz.de/10014292916

A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective

Ko, Yong Jae; Chang, Yonghwan; Jang, Wonseok; Sagas, Michael - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 213-228

Persistent link: https://www.econbiz.de/10011734790

Effects of relative size and homogeneity of sports fan community on potential fans' support intentions

Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119

Persistent link: https://www.econbiz.de/10012293240

Influence of team identification, game outcome, and game process on sport consumers’ happiness

Jang, Wonseok; Wann, Daniel L.; Ko, Yong Jae - In: Sport management review 21 (2018) 1, pp. 63-71

Persistent link: https://www.econbiz.de/10011808738

Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait

Jang, Wonseok; Kwak, Dae Hee; Ko, Yong Jae - In: European Sport management quarterly : ESMQ 20 (2020) 4, pp. 403-420

Persistent link: https://www.econbiz.de/10012287095

Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?

Ko, Yong Jae; Cattani, Kevin; Chang, Yonghwan; Hur, Youngjin - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 238-253

Persistent link: https://www.econbiz.de/10009312117

Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification

Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314

Persistent link: https://www.econbiz.de/10012816110

The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement

Jang, Wonseok; Kim, Young Jun; Chang, Kyungro; Kim, Taehee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 59-74

Persistent link: https://www.econbiz.de/10012797838

Determinants of word-of-mouth influence in sport viewership

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10011489242

Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective

Asada, Akira; Ko, Yong Jae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 135-147

Persistent link: https://www.econbiz.de/10012153230