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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic

Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390

Persistent link: https://www.econbiz.de/10014428298

The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding : the Beijing 2022 bid case study

Liu, Dongfeng; Hautbois, Christopher; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 330-346

Persistent link: https://www.econbiz.de/10011821751

The global sport economy : contemporary issues

Desbordes, Michel (ed.); Aymar, Pascal (ed.); … - 2019

Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies...

Persistent link: https://www.econbiz.de/10012016261

Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees

Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74

Persistent link: https://www.econbiz.de/10003970263

Volunteer programme in mega sport events : the case of the Olympic Winter Games, Torino 2006

Chanavat, Nicolas; Ferrand, Alain - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 241-266

Persistent link: https://www.econbiz.de/10003972965

Experiential marketing in sport spectatorship service : a customer perspective

Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344

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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)

Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420

Persistent link: https://www.econbiz.de/10011381876

Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?

Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: Service business 14 (2020) 1, pp. 73-99

Persistent link: https://www.econbiz.de/10012172761

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness

Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158

Persistent link: https://www.econbiz.de/10014511984