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Sport ticket sales training : perceived effectiveness and impact on ticket sales results
Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109
Persistent link: https://www.econbiz.de/10011716621
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Declining student attendance at college sporting events : testing the relative influence of constraints
Simmons, Jason M.; Popp, Nels; Greenwell, Christopher - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10012630762
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Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels; Simmons, Jason M.; Shapiro, Stephen L.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
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Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870