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Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters

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Making a difference : empowerment as an outcome of charity sport event participation

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Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events

Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202

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What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports

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Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events

Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - 2014

Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of commercial messages during televised sporting events. The...

Persistent link: https://www.econbiz.de/10014153869