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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment
Kim, Jeeyoon; James, Jeffrey D. - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011998390
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Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
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An examination of Oliver’s product loyalty framework
Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
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A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
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Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160
Persistent link: https://www.econbiz.de/10014504956