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~subject:"Sportveranstaltung"
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Sportveranstaltung
Consumer behaviour
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Thailand
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perceived quality of product
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Patcharaporn Mahasuweerachai
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International journal of event and festival management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Fostering charity sport event runners'identification to drive social media interaction and willingness to donate
Supawat Meeprom
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10015324504
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Why do self-identity and efficacy matter for enjoying participation in charity sports events? : the role of the warm glow feeling
Watchara Chiengkul
;
Patcharaporn Mahasuweerachai
; …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 92-112
Persistent link: https://www.econbiz.de/10014319910
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