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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge

Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343

Persistent link: https://www.econbiz.de/10003997862

Technical nomenclature, everyday language, and consumer inference

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The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

People—be they politicians, marketers, job candidates, product reviewers, bloggers, or romantic interests—often use linguistic devices to persuade others, and there is a sizeable literature that has documented the effects of numerous linguistic devices. However, understanding the...

Persistent link: https://www.econbiz.de/10014114822

The aesthetics of brand name design : form, fit, fluency, and phonetics

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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

Persistent link: https://www.econbiz.de/10012115811

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711

Persistent link: https://www.econbiz.de/10011937377

COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes

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