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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
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Purposeful empiricism : how stochastic modeling informs industrial marketing research
McCabe, Jim; Stern, Philip; Dacko, Scott G. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 421-432
Persistent link: https://www.econbiz.de/10009766109
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The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim; Stern, Philip; Dacko, Scott G. - In: Journal of advertising research 52 (2012) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
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Predicting future purchases with the Poisson log-normal model
Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of consumer behaviour 21 (2022) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012813931