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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Do digital displays enhance sales? : role of retail format and message content

Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131

Persistent link: https://www.econbiz.de/10011484113

Does the presence of a mannequin head change shopping behavior?

Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524

Persistent link: https://www.econbiz.de/10011435958

In-store endcap projections and their effect on sales

Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10014283353

Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences

Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504

Persistent link: https://www.econbiz.de/10014465640

Shopper Marketing and the Role of In-Store Marketing

Grewal, Dhruv (ed.); Roggeveen, Anne L. (ed.); … - In: Shopper marketing and the role of in-store marketing, (pp. iii). 2014

Persistent link: https://www.econbiz.de/10015368757

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

Store atmospherics : a multisensory perspective

Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488

Persistent link: https://www.econbiz.de/10010382591

Retail atmospherics and in-store nonverbal cues : an introduction

Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; … - In: Psychology & marketing 31 (2014) 7, pp. 469-471

Persistent link: https://www.econbiz.de/10010382592